Ecommerce fulfillment is the process of storing, picking, packing, and shipping online orders to customers. It’s the operational backbone that connects a brand’s digital storefront to its buyers.
Fulfillment covers everything from order processing to handing the parcel to a carrier. Delivery is just the final transportation step that gets the package to the customer.
A fulfillment center receives inventory, stores it short-term, picks and packs orders, and coordinates carrier dispatch. It’s built for speed and scalability rather than long-term storage.
It’s the structure a business uses to process orders, either self-fulfilled, third-party logistics (3PL), or hybrid. Many growing DTC brands rely on 3PLs like GoBolt to scale quickly.
3PL (Third-Party Logistics) providers manage warehousing and fulfillment. 4PLs oversee entire supply chains, often managing multiple 3PLs to optimize cost and efficiency.
After a customer places an order, it’s transmitted to the fulfillment partner. The partner picks, packs, and ships it, then updates tracking data in the retailer’s system.
It requires investment in space, systems (WMS, barcode scanners), carrier relationships, and compliance. Most brands prefer partnering with an established 3PL to avoid high startup costs.
Begin by mapping your order volume, SKUs, and shipping regions. Then evaluate 3PLs like GoBolt for warehousing locations, tech integrations, and service SLAs.
Shopify allows direct integrations via API. You can link GoBolt’s platform to automate order routing, inventory syncing, and shipping updates in real time.
Standard ecommerce fulfillment ranges from 24–72 hours before carrier handoff, depending on inventory location and order cut-off times.
Warehouses store products long term; fulfillment centers manage continuous order flow. Fulfillment centers are optimized for speed, not storage.
They enable brands to deliver faster, manage inventory centrally, and maintain a consistent customer experience at scale.
Yes. It sits between inventory storage and final delivery, linking upstream supply with downstream consumer demand.
Warehouse Management Systems (WMS), barcode scanners, and automated picking robots help ensure accuracy and efficiency.
No. Shipping is the final step of fulfillment; fulfillment includes all steps leading up to shipment.
Shopify doesn’t own warehouses; it partners with fulfillment providers. Merchants can use GoBolt or similar 3PLs directly from their Shopify dashboard.
It’s the process Shopify uses to mark orders as packed and shipped. Connected 3PLs like GoBolt update this status automatically.
For smaller merchants, it simplifies logistics. For mid-market or enterprise DTC brands, using an external 3PL like GoBolt offers more control and scalability.
Once an order is placed, the supplier or fulfillment partner ships directly to the customer. Automation apps can synchronize order data seamlessly.
Costs include warehousing, packaging, labor, and carrier rates. Efficient 3PL networks reduce these through economies of scale.
Yes, when optimized for volume and automation. Margins improve as technology and location efficiency increase.
Typical costs include pick-pack fees, storage, packaging materials, and shipping. Additional costs may arise from returns or custom kitting.
For most DTC brands, yes. Outsourcing lowers overhead, improves delivery times, and lets internal teams focus on growth.
The global market exceeds hundreds of billions annually and continues double-digit growth, driven by DTC expansion and customer delivery expectations.
Yes. Post-pandemic ecommerce growth has stabilized but remains upward, with logistics tech as a key enabler.
China leads globally, followed by the U.S. and Europe, each with robust fulfillment networks.
To ensure every order is delivered accurately, on time, and at optimal cost—directly influencing customer satisfaction.
Faster shipping, lower operating costs, better scalability, and fewer logistics headaches.
It’s increased automation, reduced delivery windows, and driven the need for integrated tech solutions like GoBolt’s.
Terms like “order processing,” “distribution,” or “execution” are sometimes used interchangeably.
B2C, B2B, C2C, and C2B.
A dark store is a retail space repurposed for online order fulfillment, not walk-in shopping.